@André-Faria yes, people buy the premium Garmins because there is basically no competition that came close to their software features over the last years (on device routing with complete maps at a time where all the others were still using breadcrumb routing, on device music with Spotify/Amazon music, Garmin pay, seamless third party integration like Zwift…, bike computers…) Garmin build up a reputation over the last ten years by offering software functionalitoes and an ecosystem that others simply don’t have. Even though they are overpriced, they can sell their units.
But I don’t think that it is a good strategy to follow such a high price point if you are not on par. If people are willing to spent that much money, most of them probably rather spent 100-200€ more to get the Garmin full package or buy a smartwatch. If the price difference to the competition would be higher, maybe more people would look towards the competition.